it as it really is
Touchlife Images offers a unique creative resource of modern
real African lifestyle images. A host of photographers have
contributed to the user-friendly online library of fresh locally
based material that avoids traditional stereotypes and reflects
the real lifestyle trends of the continent.
Creative Director at JWT, Wendy Moorcroft, explains, "In most
stock library catalogues, the closest you'll get to an image
of, say, a spaza shop is a shot of a fish market in Marseilles
or a hotdog stand on Park Avenue South. If you want a Free
State mielie farm, the stock catalogue offers you a big red
barn against a Kansas wheatfield. For a Soweto shebeen, there
are those sweet shots of cosy pubs in the Cotswolds named
after people's body parts. Minor differences, but your average
art director is picky and wants the real thing."
Touchlife Images effectively fills the gap in South Africa's creative
market to consolidate some of the best photographers and images
in the country under one roof. Their countless different styles
and techniques, provides for images that range from the conventional
to the highly creative, enabling Touchlife Images to cater for the
advertising and design needs of magazine's editorial art buyers
and book publishers, as well as the requirements of advertising
art buyers, art directors and creative directors.
All the Touchlife images have been digitised and are available
on-line as medium-resolution watermarked images, with the
high-resolution files sent directly to the consumer via email,
ISDN, CD-rom or FTP. The site is designed by Mnemonic and
powered by Global Vision Technologies.
The complete Touchlife selection of images, is easily accessible
as it is viewable online via a fully interactive and searchable
digital archive. There are 5500 images, all individually scanned,
captioned and keyworded, on the website. Use of watermarks, has
enabled Touchlife to allow completely open access to the entire
selection of images.
Hi resolution scans can be ordered directly through the site
or by contacting the sales team. Delivery is in digital format
via e-mail or burnt onto CD and couriered to the client.
Touchlife is the first photographic image agency to exclusively
represent South African artists and photographs, who previously,
other than supplying the likes of Getty International, had no platform
from which to market their portfolios. Mecer SA also used a number of Touchlife Images for a recent national print campaign.
Touchlife now has over 50 artists and photographers on its
books, who submit their images at no cost and receive a commission
on sales generated by the agency.
"It's the only archive to extensively and exclusively promote
local talent, and although we are up against photo libraries
with thousands of images on their books, we believe that we
have an innovative product that is uniquely South African,"
comments Touchline Photo Division Head, Peter Milne.
To date, Touchlife images has predominantly supplied images
for editorial usage in magazines and books and to a lesser
extent provided advertising agencies with material. Magazines
such as Discovery, Saltwater Girl, Elle and Cosmopolitan have
made extensive use of the Touchlife library. The recently
published book, The Good News about South Africa, a Terra
Nova publication, utilized over 50 Touchlife images. Mecer SA also used a number of Touchlife Images for a recent national print campaign.
Photo offers it all
The establishment of Touchlife Images completes the Touchline
Photo stable of sport, news, celebrities and showbiz photography
at Touchline Media.
Touchlife Images is a division of Touchline Photo, South Africa's
largest sports photographic agency.
The establishment of Touchlife Images complements Touchline
Photo's expansion beyond its "just sports" image to now offer
clients a one-stop-shop to all their imaging needs. By teaming
up with Getty News (for showbiz, leading news, royalties and
celebrity imagery), Allsport 's Concepts (model released sports
images) and Profimedia (fresh new International creative images),
Touchline Photo now offers art buyers, creative directors
and art directors access to a comprehensive selection of international
quality images with a truly South African flavour.
Touchline Photo is well known in the media industry and has
a large network of retainer and regular clients with most
SA newspapers and sports magazines. Touchline Photo is linked
to its clients by ISDN lines, FTP and an online digital database
of millions of images, enabling clients via telephone or internet,
to source an image from the stock library or photographers
in the field, at any time.
Touchline Photo represents various photo agencies around the
world - most notably Getty Sport, based in the UK, USA and
Australia. In doing this, Touchline Photo has built up a great
international network and a huge library of international
images, offering a comprehensive sports service.
For the real taste of the good life go to Touchlife Images!
...or contact Richard Berg on (021) 4083946 or firstname.lastname@example.org